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Leading
positive
change

Great leaders and workplaces pace performance for mindful impact – regenerative by design.

We are your partner on this journey.

A paced mindset helped us accelerate in times of uncertainty.

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Daniela Tell

PaceLab Founder

The best leaders are in pursuit of improved engagement, collaboration, resilience and innovation in themselves and their organisation. The question they ask me is "how...?"

Helping you shape your legacy!

// Services

Have you unlocked your people-potential yet?

Elevate business impact with effective collaborations - especially in times of change. Join other top workplaces in nurturing wellbeing, high-performing humans to build a sustainable growth culture..
Free Strategy Call

PaceLab’s development journeys are more personalised than coursework, and more practical than conferences.

// Testimonials

Karolina Valdemarsson

CEO

I am amazed about the business impact of PaceLab's coaching and training, it is both effective, personal and tailor-made.

Hear from other leaders

Thank you again for your invaluable assistance and dedication in helping us navigate the challenges of co-foundership. Your generosity with time and expertise has been instrumental in re-aligning our goals and guiding us to a positive momentum.

A dear client

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Den största vinsten har varit insikten om att verklig effektivitet inte handlar om att jobba mer, utan om att förstå hur vi arbetar. En katalysator för lärande, struktur och balans

Lova Brodin

VD Miljömatematik AB

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Daniela expertly coached me to navigating new leadership opportunities. She guided me to clearly identify what engages and motivates me so I can leverage those internal values to be more impactful and drive value with my team and for the business.

Vinca Krajewski

Senior Brand Manager, Dr. Bronner's, Vermont, USA

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Daniela är en mindful Business Coach som katalyserar vår utveckling. Med hög närvaro lyssnar hon inkännande, ställer kraftfulla frågor och vågar utmana. Daniela frigör superkrafter i vårt Dream Team.

Arletka Skurczynska

Managing Director, Unilever Sweden

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Daniela har hjälpt mig få tillgång till fler perspektiv och vägar att skapa resultat. Numera medveten om sinnesstämningens påverkan hushållar jag bättre med tid och energi som redan gett effekt. Framförallt i samarbeten, då andra nu känner sig mer delaktiga och vill bidra att skapa resultat tillsammans.

Conny Modig

Key Account Manager, Lantmännen

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Daniela creates safety and trust with high presence and respect, empowering us to drive positive change with confidence, progressing towards more sustainable business operations maximising people, planet and profit impact.

Anna Sandgren

CEO & Co-Founder Unibloom, London, England

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Daniela ställer de riktigt viktiga frågorna som öppnar upp till fler perspektiv och därigenom positiv förändring. Daniela tillför också härlig energi, lägg märke till hur hon lyser!

Daniel Miksell

Customer Business Manager, Unilever, Unilever Sweden

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Ärligt talat är jag överraskad att coaching som metod är så kraftfull, mycket bättre än att gå på kurs! Daniela är riktigt bra på att öppna upp för fler perspektiv och utmana på ett icke-utmanande sätt.

Malin Courel

Lantmännen

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I ett energifyllt, flexibelt och coachande samarbete har Daniela hjälpt oss ta fram vårt nya verksamhetsstöd. Som bonus utvecklades vårt ledarskap! Kul med personlig och professionell utveckling i en så konkret och kraftfull process.

Ylva Schöldberg & Johanna Lavett

Friluftsfrämjandet Region Mälardalen

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Daniela was absolutely pivotal in a critical moment for the team. She went over and above to help us improve our approach to conflict and in creating a constructive working environment. I’m grateful for her willingness to engage with emergency meetings and provide key insightful advice for our progress as a team.

A dear client

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Daniela är en väldigt varm och inspirerade coach med glimten i ögat. Som klient har jag alltid känt mig sedd och bekräftad av Daniela, och efter ett samtal med Daniela har jag känt mig stärkt och påfylld.

Anna Ã…kerblom

Konsult/ Delägare Verso AB

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Det som förvånade mig mest var hur enkelt det faktiskt gick att genomföra – och att effekten blev så kraftfull. Vi såg resultat direkt, både i siffror och i känslan på arbetsplatsen.

Erica Wärmé Ekblom

VD Evolve Redovisning

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I våra tre enheter ser vi strålande resultat i både omsättning, sjuktal och välmående. Vi märker också ett ökat fokus på dem vi är till för, liksom starkare samarbete och större självständighet.

Dick Andersson

Projektledare Socialförvaltningen Nordost, Göteborgs stad

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Daniela has helped me with essential tools for achieving my goals and overcoming fears. I fully recommend Daniela as I think she is an amazing coach!

A dear client

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Daniela skapar en vänlig, varm och omtänksam miljö för coachningen. Jag känner mig trygg i coachningen och känner ett stort förtroende för Danielas kompetens och lyhördhet.

Jenny Strandhag

Consultant

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How we partner together

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Customised co-creation to match your desired outcome and needs.

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Intention

We gather key stakeholders exploring intention and desired outcome, to shape our brief for a developing journey.

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Discovery

Involving the wider team we take your pulse, mapping starting point, key performance indicators and non-negotiables. 

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Roadmap

Aligning both roadmap, milestones and pace, we secure high engagement for your transformational journey.

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Journey

As we embark on our journey, we shape flywheel momentum by building trust and  psychological safety with mutual support.

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Summit

We frequently celebrate highs and lows as learnings along our journey, ready to flexibly adjust what's next.

Seven high-impact moments where we make a big difference!

// Moments That Matter

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  • Reorganisation

    We help you accelerate in times of change, elevating stability and flexibility to stay focused and energised navigating towards the desired outcome with paced performance.

  • Low Engagement

    To grow engagement with sustainable impact, we help you elevate resilience, mindset, and communication, unlocking intrinsic motivation with high accountability, shaping a sustainable growth culture. 

  • Stuck

    Got stuck? Don't worry, let's engage in a thought-provoking creative process to turn blockers into growth momentum, celebrating measurable impact.
    Complement with targeted individual coaching and trianing.

  • Leadership transitions

    New leaders? Let's build a dream team, re-thinking performance to shape sustainable flywheel momentum, unlocking optimal performance without sacrificing wellbeing. 

  • Emerging leadership

    First time leader? We help emerging leaders with or without managers’ involvement to amplify high individual performance to impactful leadership, accelerating personal and professional growth. Involve the whole team to catalyse development.

  • Talent Development

    We design coaching and training programs for young talents to support development roadmaps that attract, retain and elevate top talents.

  • Executive PT

    As Executive PT, PaceLab's founder and CEO, Daniela, partners with executives to shape their legacy - especiialy in times of change.

    Elevating personal leadership to amplify impact with inner alignment, we catalyse development with optimised resilience, wellbeing and performance. Shaping dream teams that thrive, pacing smarter, instead of pushing harder.

About PaceLab.

PaceLab is a Stockholm-based, globally active change catalyst founded by Daniela Tell, a wholehearted and mindful changemaker.

// PaceLab's mission

We support ambitious leaders, entrepreneurs, and teams to transform high ambition into performance with mindful impact - regenerative by design. 

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As a (com)passionate and courageous people and business developer, I thrive on engaging with high presence, awareness, and curiosity. My journey from Germany to Canada and the US, then settling in Sweden, has honed my ability to adapt effortlessly, embracing transformations as opportunities for growth.

My economics degree equips me with analytical and strategic thinking skills, invaluable for driving business growth. With diverse experiences across several industries and businesses like Unilever and Johnson & Johnson as well as start-ups and scale-ups, I’ve catalysed both people and business development.

Committed to personal and professional growth, I deepened my studies of yoga, coaching, performance psychology and neuroleadership, supporting ambitious leaders and teams wholeheartedly in strengthening both the inner and the outer game . 

With over 15 years of leadership experience, I founded PaceLab, dedicated to support leaders, teams and businesses who want to be part of shaping the future, helping people, ideas and businesses to grow together.

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Daniela Tell

PaceLab Founder

  • Growth Mindset
  • Coaching Ethos
  • Strategic Thinking
Let’s connect
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Certified Professional Coach by International Coaching Federation (ICF) and Certified Business Communication Practitioner by Neuro-linguistic Programming Trainer Association (INLPTA)

Get in touch

Let's explore how to pace your performance to lead positive change.

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Puzzled? Let's clear things up!

Coaching is a thought-provoking, creative process, working together unlocking full potential, both personally and professionally, to beware of and achieve desired outcomes.

Coaching is all about a journey and nothing about instruction or teaching. It is as much – if not more – about how things are done as about what is done.

Coaching focuses on future possibilities, not past mistakes. The coachee does acquire facts and develops new skills and behaviors, not by being told or taught but by discovering from within.

In practice a coaching process fosters evolution, emerging from within. Coaching creates conditions for learning and growing.

Ethos you might think? Coaching is not merely a technique to be wheeled out and rigidly applied in certain prescribed circumstances. It is a way of thinking, a way of being, a way we relate to one another, a way of treating people, a way of leading and managing.

As with any new skill, attitude, style or belief, adopting a coaching ethos requires commitment, practice and time before it flows naturally and its effectiveness is optimised.

It is a pathway to a new breed of leaders, leader coaches, practicing a completely different type of leadership or management that takes their abilities to a whole new level, adequate to the volatility, uncertainty, complexity and ambiguity (VUCA) businesses face in the twenty-first-century challenges.

Knowing how to lead in a coaching style to unlock potential and deliver highest level of performance is a skill that is increasingly in demand.

Employee engagement has been proven to be linked to performance, and so all the behaviors that underpin engagement – which are all coaching behaviors, such as collaborating, meaningful goal setting, delegating and accountability – have found their way into business language and, more importantly, into behavior!

Adopting a coaching ethos and a coaching leadership will impact the bottom line through sustainable change of behavior, increasing bottom line performance by up to 30 percent.

Emotional intelligence can be described as interpersonal intelligence or, even more simply, as personal and social skills, grouped into four domains: self-awareness, self-management, social awareness and relationship management. (Daniel Goleman, PhD in clinical psychology and personality development, Harvard University)

Transformational coaching is the practice of emotional intelligence. It is found that emotional intelligence (EQ) is twice as important, 66% to 34%, as cognitive ability (IQ), ie. academic or technical knowledge, for success at work, for everyone, not just leaders, and in terms of both relationships and productivity.

For leadership roles, the ratio is even greater and accounts for more than 85% of star performance in top leaders.
(Coaching for Performance, Sir John Whitmore, 2017)

Some people use the term mentoring interchageably with coaching. However, mentoring is very different to coaching, because coaching is not dependent on a more experienced person passing down their knowledge – in fact, this undermines the building of self-belief which creates sustained performance.

Instead coaching requires expertise in coaching, not in the subject at hand. That is one of its great strengths.

Good coaching and leading, and good mentoring for that matter, can and should take a coachee beyond the limitations of the coach, leader or mentor’s own knowledge.

Organizational behavioral scientist Amy Edmondson, Harvard University, first introduced the construct of “team psychological safety” and defined it as “a shared belief held by members of a team that the team is safe for interpersonal risk taking.”

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Get in touch.

Ready to explore how we can partner to accelerate your positive change? Or are you an expert on a similar mission? I’d be curious to explore collaborations.